Fresh from the first of three web-based thought leader events, new data is available to educate retail researchers and marketers on the impact of online and traditional shopping channels on customer purchase behavior for different age, gender and income segments.

As massive change sweeps this sector, consumers are utilizing a steady mix of traditional and web-based resources in their path to purchase as channels and technologies continue to advance. With the pace of transformation only expected to escalate, Harris Interactive Retail enables your firm to utilize these evolving customer standards as a springboard for growth by coupling your traditional suite of research solutions with new innovative approaches to measuring and delivering the optimal customer experience – consistently.

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Evolving the Prototypical Path to Purchase outlines cross-channel findings to reveal the retail paradigm as shifting to merge the online with the traditional.

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