Client Services > Corporate Reputation > Annual RQ
The Reputations of the Most Visible Companies
The Annual RQ provides you with an established approach for measuring
corporate reputation. We use this powerful tool to assist you in understanding
the foundation of your corporation's reputation, as well as the perceptions
that are most closely associated with consumers' behavior when it comes to
purchasing your company's products and stock.
About the Annual RQ
The Annual RQ is an assessment tool that captures perceptions of corporate
reputations across industries, among multiple audiences, and is adaptable to
countries outside the United States. The RQ provides information critical to the
strategic decisions that companies make every day.
RQ research evaluates stakeholder perceptions across 20 attributes that are
grouped into the six dimensions of reputation:
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- Products & Services
- Financial Performance
- Workplace Environment
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- Social Responsibility
- Vision & Leadership
- Emotional Appeal
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Annual RQ 2007 - 9th Anniversary
This annual survey measures the
reputations of the most visible companies in the United States. Sixty companies
were again measured as part of this year's Annual RQ-including companies in the
airline, oil/energy, automotive, technology, and retail sectors. Over 20,000 people were interviewed
in the United States.
More Information and Upcoming Webinars
For more information on the Annual RQ 2007 results or if you would like to be invited to upcoming webinars covering RQ, please complete the following:
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