Harris Interactive’s Shipping, Freight & Logistics Research Practice provides shipping, freight and transportation firms with insights into B2B and B2C trends through its proprietary market research and knowledgeable industry experts. We have extensive experience covering both the U.S. and global markets.

Our team is staffed with researchers that understand and monitor the global shipping, freight and logistics industry market trends, customer satisfaction, brand identity and advertising effectiveness.

Delivering Informed Shipping & Freight Industry Decisions

Harris Interactive’s unique perspective and powerful research insights provide actionable market intelligence, including:

Customer Satisfaction Tracking

• Cost-effective, innovative online methodologies
• Robust, demographically balanced sampling
• Leading edge analytics
• Quick inception-to-completion cycle times

Service Development and Performance Research

• Features and pricing
• Brand and product positioning
• Brand logo and badging
• Sales promotion studies
• New service development
• Shipping technology development and enhancement
• Service portfolio assessment 

Online Qualitative Research Solutions

• Understand what your shipping customers are thinking and why
• Gather insights of "hard-to-reach" populations, allowing for greater geographic dispersal, which gets a wider variety of respondents participating in the same session, at the same time
• Savings in travel, time and money

Advertising and Marketing Audits

• Test the performance of your marketing and communications programs
• Measure and assess the impact of your advertising campaigns
• Test the effectiveness of an execution communicating a specific message
• Determine your most impactful product designs, packaging or labeling

Brand Development

Harris Interactive has helped hundreds of companies and organizations build and manage corporate and product brands that match the success of their business and reflect their strategies for growth.

• Identify, measure, and manage the equities of your particular brand
• Understand consumer decision-making in order to develop brand positioning that is relevant, unique and compelling
• Reconcile products and services with your target audience’s desires
• Structure employee alignment to reflect the core values of the brand

Loyalty

Building customer loyalty and retaining profitable customers is a critical component in any company's success. At Harris Interactive, we have dedicated an entire division to the pursuit of this essential marketing discipline.

• Benchmark overall service satisfaction
• Benchmark point of sale, service and delivery satisfaction
• Enhance competitive positioning
• Increase customer retention and revenue
• Improve profit margins

Contact Us

For more details on shipping, freight and logistics research contact us at info@harrisinteractive.com or call 877.919.4765.