Harris Interactive identified "pain points" of future storage needs associated with processes of back-up and archiving of digital information. Also, using a sophisticated discrete choice exercise, new product and service concepts were evaluated, allowing the manufacturer to make key strategic decisions.

The study provided the client key information relative to channel usage and preferences, priority business needs and objectives of customers/prospects, storage behaviors, and distinct segment attributes to support the client’s sales and marketing initiatives.

From the research, Harris Interactive garnered information relative to identifying which network products are typically being covered by maintenance agreements, and subsequently, what service support needs are most important to enterprise customers. Using this information, the client was armed to target and enhance their services to impact and improve satisfaction and retention.

The research and analysis provided the client with powerful insights to evaluate individual components of maintenance offerings to determine which combinations of features and pricing were most attractive to end-users and to business partners. The client was able to use the DCM tool to accurately model their entire service and support product line and to understand how new offerings would fit into the current mix for each market.

The primary research objectives were to understand usage and overall customer satisfaction with the software, as well as to understand the value of specific software features. The study results provided the client with a solid foundation of knowledge to embark on developing improvement strategies relative to product enhancements.

The client was able to evaluate new product concepts and consider volume and pricing data for the new products in context with products currently available in the market, providing them with the insight needed to improve their competitive position in these markets.

The client gleaned valuable information pertaining to workflow management, use of digital editing tools, and the collaboration and communication challenges faced by these professionals, providing them with the information necessary to position and promote their software solution optimally within the marketplace.

Information gathered about document exchange and collaboration in the AEC industry was reported in several articles in trade publications. The data collected provided detailed information to assist the company in positioning and promoting the launch of a new version of a software product.

Since the client’s needs for research were vast and unpredictable, the proprietary panel provided for faster turnaround, flexibility, more cost effective data collection, and expanded research opportunities. The panel helped shorten the lead time between problem identification and resolution, thus helping them to maintain their nimbleness in the marketplace.

Also, for the same software company, Harris Interactive developed a multi-wave pulse tracker among U.S. consumers.

This tracker enabled the client to measure and track awareness, usage, and future intent to use their software across a wide-variety of key demographic (and webographic) segments facilitating effective market positioning and placement of their products.

The client was able to use these data to better understand market needs for resource scheduling software, the profile of the current state of the market, as well as the key acquisition decision drivers affording them the insight to market their resource management solutions effectively.

Data collected was used by the client to understand decision-making processes leading to adoption and to determine how accounting / financial management software can facilitate or hinder small business accounting / financial activities positioning the company to offer the correct solutions in diverse small business situations.

Information gathered informed the client about the software awareness, software usage, and brand perception / loyalty of software decision makers and IT managers in mid-market companies.

• Determine the target audience for the new service offering
• Measure interest in the service offering, and
• Optimize the various features of the online service configuration.

Harris Interactive recommended a two-phase research study to meet the client’s objectives.

1. Phase I was a market segmentation study designed to profile (and size) the target audience as well as measure interest in the service offering.
2. Phase II was a trade-off study designed to determine which features (and in what combination) would attract the greatest potential share among the target audience.

Harris Interactive’s research provided the client with strategic input and guidance that is currently being used to drive ongoing business decisions with regard to the new online service. The results clearly demonstrated a sizable and identifiable market for this online service. The results also determined which features were of most interest to potential consumers.

The design was developed along extensive qualitative and quantitative lines to ensure in-depth understanding of each market worldwide, and the perceived benefits and attitudes towards each brand as well as the competition. The analysis identified the value of both existing and acquired franchises internationally in order to best take advantage of each brand’s strengths and communicate an overall leadership position in the face of powerful competitors.

Brand equity and an in-depth understanding of motivations will allow this company to develop global positioning behind a more motivating and unifying platform. Focused, sophisticated, targeted messages being developed will be used in direct sales efforts. Ultimately, this client will benefit from their acquisition to the fullest, by capitalizing on the strengths of each brand in each market.

Information garnered from the interviews provided the client with insights about how trustmarks are being used, successes, pain-points, metrics used, adoption and launch strategies, and gaps and failures – assisting them in making strategic decisions with respect to developing their own accreditation process.

This study provides the client with actionable results and recommendations to measure satisfaction levels, loyalty, and retention rates and to track impact of improvements over time.

Insights gained from the study assisted the client in identifying the purchasing criteria and decision making processes used when customers begin the shopping process and when they abandon their carts. The research assisted the client in improving their "shop to buy" conversion results.

The information from the study provided the leverage and information the client needed, and supported their mission to become known as the preeminent source of expertise and best-in-class solutions for their industry.

The results from the study provided the client with a profile of the consumers who purchase these products and their subsequent satisfaction levels, providing insights on how best to compete in this space.

The results from this study advanced the client’s understanding of their website awareness, website use, and provided insights on how to best position themselves against competing transfer services.

Study results enabled the client to profile website visitors, understand how visitors use the website, evaluate website features and layout, and gauge satisfaction with the website. A follow-up survey tracked changes in website satisfaction and other metrics resulting from improvements made to the site.

Study results advanced the client’s understanding of visitor satisfaction with the layout, graphics, navigation, and display of product information on a newly launched website design. Results also furthered the client’s understanding of their effectiveness in competing with other fixture retailers in the online space.

Harris Interactive’s research provides the client with strategic input and guidance on how their search engine fares against key competitors in each country.

The research armed the client with significant information on the effectiveness of their communications and the reactions of different demographic segments to their product – providing them the tools to more efficiently target their audience.

Harris Interactive’s research and analysis provided the client with information on what features would most likely drive potential customers to not only purchase the camera attachment, but also the video game console system. The research was also able to successfully identify the packages respondents were most interested in, equipping the client with the information needed to market the device.

The research provided the client with a better understanding of who their subscribers are, what they like to do, what perceptions they have of the game, where new subscribers can be found, and who is likely to defect. The data facilitated the development and investment in marketing strategies designed to retain current subscribers and attract new ones.

The research determined the demand for the each of the concept types at various price points and attribute levels, providing a solid foundation for product development decisions.