Driving Performance

With a global presence and wealth of experience, Harris Interactive is one of the leading players in the provision of automotive research solutions – solutions that feed directly into more informed business decision-making. This is particularly important at a time when the marketplace is in a state of transition and finds itself having to adapt to a raft of new environmental and legislative challenges.

As a full-service supplier of research, we provide dedicated project teams precisely matched to the needs of our clients – be it continuous tracking on a global scale using mass mediums, to ad-hoc country-specific internal client stakeholder consultancy which marries innovative techniques & approaches with industry understanding. Our online panel capabilities mean we can achieve robust sample sizes amongst low incidence segments.

As would be expected from a full-service research supplier with a heritage as rich as ours, our experience involves conducting research across all stakeholder groups using a variety of traditional and innovative methodologies. Examples of the business issues Harris Interactive has addressed for our automotive clients include:

• Brand development and image positioning
• Communications strategy and effectiveness
• Customer satisfaction, loyalty and attraction
• Product development
• Pricing strategies
• Market opportunity analysis
• Market segmentation
• Customer drivers, attitudes and usage
• Employee studies