The introduction of a narrow selection of branded ISAs on some aggregator sites potentially dilutes their brand equity. The main aggregator sites are now well established and used by consumers looking to compare and contrast a broad selection of financial products and other services; however, some of the leading players have introduced... Posted: April 2010 by Peter Shreeve, Senior Consultant Read More »
The introduction of a narrow selection of branded ISAs on some aggregator sites potentially dilutes their brand equity. The main aggregator sites are now well established and used by consumers looking to compare and contrast a broad selection of financial products and other services; however, some of the leading players have introduced...
Posted: April 2010 by Peter Shreeve, Senior Consultant
Read More »
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