TV advertising has been used by price comparison sites as a key communication vehicle for several years and is often used to raise awareness and deliver key messages. However, even though the creative treatments have changed in the last year, the key messages from moneysupermarket.com, confused.com, gocompare.com and comparethemarket.com remain the same – “go to my site to save money”....
Posted: 04 November 2010 by Peter Shreeve, Senior Consultant