Powering Research
Since deregulation, consolidation and acquisition in the UK energy industry have driven dramatic changes in the brand landscape. Rising and often volatile energy prices have pressurised suppliers, and further squeezes are likely as the UK becomes a net importer of gas. At the same time, consumers and businesses have become more ‘energy savvy’ (often switching energy suppliers) and close regulation/scrutiny of supplier standards has increased, with penalties for poor performance often making headline news. Against this dynamic backdrop, research plays a vital role in understanding and helping to manage these issues.
Harris Interactive has, over many years, supported the business needs of our clients in the oil, gas and energy industries, providing dedicated and professional project teams who are able to handle both multi-country (global as well as regional) and individual country assignments. Drawing on our comprehensive knowledge, business understanding and research experience in the oil, gas and energy industries, we can provide the advice and guidance which really makes a difference to our clients’ performance.
We appreciate that what we deliver is only as good as our understanding of our clients’ needs, so we are highly consultative in our relationships and design tailored surveys to suit individual client and market needs. Our experienced and focused teams ensure that analysis is set in context and results really make a difference to our clients’ business. Whether data collection is traditional or online and whatever the audience (business or consumer), we utilise innovative advanced analytical approaches to offer sharply focused conclusions and recommendations that directly address the business issues confronting our clients.
Examples of work undertaken in the oil, gas and energy industries include:
- Brand tracking
- Customer satisfaction
- New marketing opportunities
- Usage and attitude
- Segmentation
- Environmental impact assessment
- New product development
- Pricing and promotion
- Brand and corporate reputation