Entertainment Research

How We've Helped Companies in the Entertainment Sector

We work across the whole of entertainment, specialising in music, video, gaming, gambling and leisure research sectors, delivering insight to a diverse range of companies ranging in scale and scope from start-ups to multinationals.

Our rounded view of the entertainment sector means we can put your insight into a much broader context, which is valuable as entertainment content, services and platforms become increasingly connected. Our experience can help you:

Develop content from the earliest stages to maximise consumer appeal
Test your pre-launch to optimise marketing, targeting, messaging and to help meet full potential at launch
Understand the effectiveness of your campaigns
Make the most out of your franchises
Understand the market and potential market through exhaustive U&A studies
Understand and help combat content piracy
Understand the view of kids and parents
Understand how your content and brand can make the most of an increasingly digital and connected world

We love working for entertainment clients. We help our clients make the most of their content and to address the challenges of ever faster social and technological change, as content moves across platforms and formats.

Some Examples of How We've Helped Entertainment Companies

Developing content from the earliest of stages

Helping a number of clients develop content from the earliest idea stage, from text and storyboard concepts to pre-finished concepts

Evaluating content for green-lighting and/or launch

Helping clients to establish the market potential of new content and concepts to generate internal acceptance to develop further and release

Maximising launch potential

New songs, albums, movies, games, websites and gambling products – we test them and provide an action plan to optimise their launch potential

Making the most of franchises

For both video and gaming sectors, we establish the power and potential of your franchises and work with you to regenerate their power and potential

Deep market investigations

In an increasingly changing world, and in an increasingly digital world, we help clients take stock, to assess the landscape and to generate action plans to take them forward
We conduct deep, authoritative A-Z market evaluations across the entertainment sector

Helping the sector understand and combat content piracy

We believe we have conducted more research on content piracy than any other company
Our work on music piracy has been published widely
Our privately commissioned work on video piracy has been used by major Hollywood studios
We have tracked content piracy for music, video and games for over three years

Tracking advertising campaign effectiveness (print, TV, poster, online)

Helping a leading video rental company evaluate the effectiveness of its advertising campaigns and to track its brand in an increasingly competitive market in UK and Germany

Understanding the views of kids and parents

We have deep experience of conducting research among kids and parents in the entertainment sector