Technology Research

How We've Helped Technology Companies

Our experience covers a wide range of clients across both consumer and b2b technology sectors. We have helped clients to:

Benchmark and track customer loyalty/relationships in a competitive context
Track advertising effectiveness and brand strength
Develop new services, models and form factors in an increasingly busy, competitive and confusing marketplace
Understand the market and potential market through exhaustive U&A studies
Establish new segmentation models that underpin marketing action planning
Establish a brand footprint in a competitive context, evaluating areas of strength, weakness, opportunity and threat

We help clients address the challenges of ever faster social and technological change, as brands move across platforms and formats, and as the lines between content, hardware, services and brands becomes increasingly blurred.

Some Examples of How We've Helped Technology Companies

Brand positioning and segmentation in IT security

A detailed international study to deliver truly differentiating insight into the home consumer and b2b IT security market, understanding how our client’s brand sits in an increasingly competitive marketplace which includes a plethora of free services

Stakeholder relationship and loyalty research for a major software provider

Global research with local workshops and action plans for a leading airline and travel software provider
Stakeholder relationship research and action planning workshops for a leading business software company

Launching a range of new consumer electronic devices

Helping our client launch a range of new netbooks at the time when this form factor was beginning to take off, helping them differentiate their offer from an increasingly busy market

Tracking advertising campaign effectiveness (print, TV, poster, online)

Helping a global home and office equipment brand using our unique approach to advertising effectiveness

Product and service configuration

We help technology companies configure their hardware and software in way that differentiates them from the competition