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Creating a New Order - June 2013
Financial Services Research Director, Philip Brooks, discusses how banks must now position themselves emotionally and ethically rather than rationally, to appeal to a market of distrust and indifference. (Our article on Global Banking and Finance Review)
Social media: Mission not impossible in virtual world - May 2013
Brands are struggling to engage a significant proportion of consumers on social media because many people are relatively inactive on the sites, new research suggests. As many as 41 per cent of people are either passive observers or hardly use social websites. (Article based on SocialLife research in MarketingWeek)
BYOD - an opportunity or a threat for employers? - February 2013
The Smartphone market is arguably one of the most dynamic in the UK at the present time. Recent research by Harris Interactive indicates that just under half (46%) of those who have a smartphone and are in work are using their own device for work purposes. (Our article on techbubbles.co.uk)
Making Mobile Money Work - February 2013
The ubiquitous nature of the mobile phone has focused attention on using it as an electronic wallet. This article includes data on consumers’ attitudes to using their smartphone as an electronic purse as we move towards a cashless society...(Our article in Mobile Marketing Magazine)
Could games publishers generate more brand equity from their key franchises? - January 2013
Big games brands are known the world over, but do consumers know the firms behind them? Research Director, Lee Langford examines how brand awareness could help publishers...(Our article on MCVuk.com)
We love our touchscreens. But is it unrequited love? - November 2012
"It’s plain to see that people are mesmerised by touchscreen technology. Look around any train carriage and you’ll see the faces of engrossed commuters captivated by their touchscreen devices. Why is it that people are so enamoured with their smartphones and tablets?" (Our article on Fourth Source)
Is Apple's halo beginning to slip? - November 2012
Lee Langford, Director, Harris Interactive considers how the results of a recent poll could provide some cheer for brands hoping to challenge Apple's dominance. (Our article on Brand Republic)
Technological Takeover: How TouchScreen Life is Eclipsing Real Life - October 2012
Steve Evans, Research Director for Entertainment & Technology at Harris Interactive, reports on some new research into the way we interact with touchscreens. Article commissioned by Figaro Digital.
Habits and behaviours of high-level consumers of lead-shot wild game meat in Scotland - October 2012
The aim of this project was to identify high level consumers who eat large amounts of lead-shot wild-game meat in Scotland and to investigate consumption habits and behaviours of these consumers on behalf of the Food Standards Agency.
If Gandhi was a banker - August 2012
As retail banks try to re-engage customers and restore their faith, says Philip Brooks, they could do worse than take their inspiration from the legendary Mahatma Gandhi.
No! Not yet! - July 2012
The mutuals score high on all the coventional measures of customer satisfaction reports Frances Green, But, she warns, 'it's too soon for them to start cracking open the champagne'.
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