Insights

Recent Reports you can download for free: 

• SocialLife - the definitive survey of social media usage in the UK - June 2013
• Harris Buzz Report - TMTE - product/news release reports - June 2013
• Harris Brand Buzz Report - TMTE - brand reports - March 2013
• Intended uptake of 4G services among contract consumers - January 2013
• Harris Heroes 2012 - November 2012
  GB public rate the best of the year across telecoms, media, tech and entertainment
• Touchscreen Life: is screen life eclipsing real life? - August 2012 
• Connected TV - the year of connected TV? - July 2012
• Fast Forward - August 2011
• Portable Devices Research Report - May 2011
• Portable Devices Research Report Infographic - May 2011
• Pathways To Purchase^SM - May 2010 

Newsletters:

• Viewpoint - latest issue March 2013

Case Studies:

• Automotive Research Case Studies
• Financial Services Case Studies
• Telecoms Case Studies
• Media, Technology and Entertainment Case Studies 

Blogs:

Share in the latest of topical opinion pieces written by members of our team:

• Automotive Team Blog
• Financial Services Team Blog
• Technology & Entertainment Blog - techmedianow

 Selected Papers, Reports and Feature Articles:

• Creating a New Order - June 2013
  Financial Services Research Director, Philip Brooks, discusses how banks must now position themselves emotionally and ethically rather than rationally, to appeal to a market of distrust and indifference. (Our article on Global Banking and Finance Review)

• Social media: Mission not impossible in virtual world - May 2013
  Brands are struggling to engage a significant proportion of consumers on social media because many people are relatively inactive on the sites, new research suggests. As many as 41 per cent of people are either passive observers or hardly use social websites. (Article based on SocialLife research in MarketingWeek)

• BYOD - an opportunity or a threat for employers? - February 2013
  The Smartphone market is arguably one of the most dynamic in the UK at the present time. Recent research by Harris Interactive indicates that just under half (46%) of those who have a smartphone and are in work are using their own device for work purposes. (Our article on techbubbles.co.uk)

• Making Mobile Money Work - February 2013
  The ubiquitous nature of the mobile phone has focused attention on using it as an electronic wallet. This article includes data on consumers’ attitudes to using their smartphone as an electronic purse as we move towards a cashless society...(Our article in Mobile Marketing Magazine) 

• Could games publishers generate more brand equity from their key franchises? - January 2013
  Big games brands are known the world over, but do consumers know the firms behind them? Research Director, Lee Langford examines how brand awareness could help publishers...(Our article on MCVuk.com) 

• We love our touchscreens. But is it unrequited love? - November 2012
  "It’s plain to see that people are mesmerised by touchscreen technology. Look around any train carriage and you’ll see the faces of engrossed commuters captivated by their touchscreen devices. Why is it that people are so enamoured with their smartphones and tablets?" (Our article on Fourth Source)

• Is Apple's halo beginning to slip? - November 2012
  Lee Langford, Director, Harris Interactive considers how the results of a recent poll could provide some cheer for brands hoping to challenge Apple's dominance. (Our article on Brand Republic)

• Technological Takeover: How TouchScreen Life is Eclipsing Real Life - October 2012
  Steve Evans, Research Director for Entertainment & Technology at Harris Interactive, reports on some new research into the way we interact with touchscreens. Article commissioned by Figaro Digital. 

• Habits and behaviours of high-level consumers of lead-shot wild game meat in Scotland - October 2012
  The aim of this project was to identify high level consumers who eat large amounts of lead-shot wild-game meat in Scotland and to investigate consumption habits and behaviours of these consumers on behalf of the Food Standards Agency.

• If Gandhi was a banker - August 2012
  As retail banks try to re-engage customers and restore their faith, says Philip Brooks, they could do worse than take their inspiration from the legendary Mahatma Gandhi.

• No! Not yet! - July 2012
  The mutuals score high on all the coventional measures of customer satisfaction reports Frances Green, But, she warns, 'it's too soon for them to start cracking open the champagne'.

• The world of smart TV is upon us - it just needs a little fine tuning - July 2012
  Every year for the past few years seems to have been heralded as “The Year of the Connected TV”. Few doubt that the big screen in the living room will be an important channel for everything the web has to offer, but there are question marks over the extent to which Connected or Smart TV, as it stands, has captured the imagination and viewing hours of consumers today. Is it the year of connected TV already, or is it still to be realised? (Our Article on Brand Republic)
   
• Kaspersky - Digital Consumer's Online Trends and Risks - June 2012
  To better understand their customers, their computers and Internet usage patterns and attitudes towards security and the safety of data, Kaspersky commissioned Harris Interactive to conduct this valuable study. 

• Ofgem - Customer Complaints Handling Report - March 2012
  Harris Interactive undertook quantitative research with customers who had made a complaint to one of the big six suppliers (in Dec 2011) to gauge satisfaction with suppliers complaints handling.
   
• Understanding the Role of the Internet in the Lives of Consumers- January 2012
  Fleishman-Hillard's annual global Digital Influence Index takes a look not only at what consumers are doing online but also whom they’re interacting with, the transactions they’re completing, the technologies they’re using to navigate the Web and the collective growing influence of the Internet on consumer behavior.
   
• Consumer Perceptions of Mutuals - May 2011 
  The paper highlights that the mutual sector is in a strong position to capitalise on the loss of trust in the banking sector that  has occurred over the past few years; based on the research we conducted into consumers' perceptions of mutuals. 
   
• Portrayal Vs Betrayal: Audience Diversity - April 2011
  Watching films is one of the UK‟s favourite pastimes. We know that the UK is becoming an increasingly diverse society and it is absolutely vital that the film industry reflects that by serving the broadest possible audiences, reflecting their lives and age,gender, ethnicity, race, sexual orientation and physical ability.
   
• Electrification of the Automotive Industry - The European Consumer's View - March 2011
  Is the customer ready to buy electric vehicles? And more importantly, are they willing to pay more for them? EurotaxGlass’s addressed this question working together with Harris Interactive. Answers were presented during the Business Intelligence Forum “Electrification of the automotive industry - mass market or niche player?”’ hosted by EurotaxGlass’s.
   
• LinkedIn Research Network/Harris Poll - UK Advertiser Report - December 2009
  In this report, we share more of the data from our study, highlight the key issues and off er our insight into some of the potential risks – and rewards – off ered by new media choices today.
   
• The Influence of Digital Communication on Consumer's Attitudes to Brands - October 2009
  This paper draws on syndicated and custom studies by Harris Interactive, that have enabled us to study different types of communications across hundreds of UK brands. This includes measuring the extent of the communications, their strength of overall influence and their differing roles as influencers of our hearts and minds.