The most robust study of its kind, Harris Interactive’s AutoTECHCAST Europe study provides OEM vehicle manufacturers and suppliers with in-depth European consumer research on nearly 60 advanced automotive technologies utililizing the power of the Harris Poll Online Panel. This highly accurate research engine delivers superior data integrity, detailed consumer demographics and reporting flexibility to clients around the world.
Conducted annually, AutoTECHCAST Europe measures over 12,000 consumer’s knowledge of advanced technologies, purchase consideration, and system/component purchase price data. Utilizing a randomly drawn demographic representative consumer sample, AutoTECHCAST Europe accurately gauges technology interest patterns across all European vehicle segments in France, Germany, Italy, Spain and the United Kingdom.
AutoTECHCAST Europe also provides detailed consumer demographic data for each of the technologies analyzed including:
- Current vehicle model
- Year acquired
- Method of purchase
- Consumer age
- Income
- Level of education
- Employment industry
- Household size
- Individual driving characteristics
AutoTECHCAST Europe is a valuable strategic planning tool for automotive sales, marketing, engineering and research executives. With the study already established in the U.S., direct comparisons can easily be made between each market.