Packaging & Pricing
Packaging, which is often your ultimate touch point with consumers, is an increasingly important and strategic way to manage your brand portfolio. Harris Interactive offers a comprehensive suite of solutions to help you meet this challenge by:
- Evaluating the health of your current packaging
- Gaining contextual intelligence in the field
- Laying the foundation for a holistic package design creative brief
- Assessing the graphics, labels and structures of new package designs
Our collection of solutions blend leading edge online virtual shelf tools and in-store and central location methodologies with quantitative and qualitative research techniques – providing the critical point-in-time insights necessary to ensure that your packaging delivers in market.
Whether part of a larger investigation of market potential or as a stand-alone issue, Harris Interactive can guide you in determining the optimal price for a product. We utilise methodologies such as choice-based conjoint analyses and simulate the effects of various prices on the share of choice achieved by a given product, while also including more traditional monadic price testing experiments and tools such as the Van Westendorp Price Sensitivity Metre.