Having decades of experience and a global presence, Harris Interactive is considered one of the leading players in the provision of automotive research. Our approach is ever flexible, adapting to an ever-changing industry, most recently brought about by economical, environmental and legislative challenges.
As a company we believe in being ‘ahead of what’s next’ – we pride ourselves on understanding each element of the automotive industry and being able to tailor our solutions to better inform business decision-making for the future.
Our expertise spans the entire automotive sector, offering the best possible research solutions to major global automotive and tyre manufacturers, component suppliers, oil companies, repair specialists, parts distributors, dealerships and advertising agencies.
Utilising both traditional and innovative cutting edge technologies we have provided research solutions in the areas of:
- Brand development and image positioning
- Communications strategy and effectiveness
- Customer satisfaction, loyalty and attraction
- Product development
- Pricing strategies
- Customer drivers, attitudes and usage
- Employee studies
- Web Evaluations
Our Expertise in Brand & Communications
We have a long experience in Brand and communication consulting within automotive research. Together with car experts and brand experts we developed and proved solutions and approaches to understand a car brands health. Our techniques of brand footprints and mapping, TouchPoint modelling and consumer connection helped many of our clients truly understand their brand strategies, positioning and communications around the world.