Different challenges require understanding and experience
Harris Interactive’s Business and Industrial Research Practice has more than 30 years of experience providing knowledge and insight to clients working in a wide array of industries and sectors including:
- Building & Construction Materials & Equipment
- Chemicals and Advanced Industrial Materials
- Industrial Manufacturing and Engineering
- Oil, Gas & Petrochemicals Industries
- Metals and Fabricated Metal Products
Markets such as these can be challenging to research as they typically focus on technical subjects requiring a high level of understanding and a steep learning-curve and utilise smaller sample populations meaning respondents are often high-level senior decision makers requiring a different approach to traditional consumer research.
Additionally, research often covers several stages of the value-chain meaning it is vital to work in partnership with clients to ensure that linkages at all stages are fully appreciated and respondents from raw material producers to end-users are catered for.
Industrial research is also frequently international with multiple stakeholders making flexibility and understanding, allied with an ability to co-ordinate and manage several clients whilst retaining focus on the core objectives, key to success.
At Harris Interactive, we have a proven track record in meeting these challenges and providing research that goes beyond the provision of market information and offers genuine insight. Our methodologies and techniques are designed to maximise the practical relevance of the data collected so that it can be translated into highly actionable conclusions and recommendations and we understand that diverse research and business objectives require tailored, well thought out, bespoke research design.
Examples of our work in Industrial markets